Para pequenos e médios negócios se tornarem mais competitivos e aumentarem suas chances de sucesso, é necessário escolher um nicho de mercado e ser for específico é ainda melhor. Com isso, as chances de aumentar o sucesso cresce drasticamente.
Mas, fazer a segmentação é apenas a primeira parte da criação de uma estratégia com foco em extrair o máximo do potencial do mercado consumidor. Essas sete etapas abaixo indicam o caminho para seguir e ganhar destaque no mercado:⠀
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