No marketing digital, o lead é um provável consumidor que demonstra interesse em consumir o produto ou serviço da sua marca. Para as pequenas empresas, conquistar novos clientes é um dos maiores desafios, por isso é importante estar sempre preparado para cativar o possível consumidor e atraí-lo para a sua página. Mas como fazer isso? Com uma boa estratégia de marketing digital, que é focada em gerar contatos que possam se transformar em clientes fiéis.
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