O Inbound Marketing trabalha com cinco principais etapas:
Atrair – A primeira etapa do Inbound Marketing é da atração. Essa estratégia é utilizada para atrair visitantes para o se blog ou site para poder gerar leads e, por consequência, realizar vendas.
Converter – Depois de atrair visitantes, o próximo passo é a conversão. Ela acontece quando o visitante deixa suas informações em troca de alguma recompensa, que geralmente é um material relevante para ele.
Relacionar – É importante saber que nem todas as pessoas estão prontas para comprar, portanto, você precisa respeitar cada etapa do funil de vendas antes de abordar o cliente em potencial.
Vender – Depois de oferecer um conteúdo rico em informação para o seu lead e de criar um relacionamento com ele, é hora de identificar os leads que já estão prontos para receber uma oferta, com grande possibilidade de comprar.
Encantar – É um grande erro achar que o relacionamento com o cliente termina depois que ele realiza a compra.
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